Job Description

Summary:
The State of Connecticut is seeking a highly skilled Digital Website Content Writer to join its innovative Digital Government team. This role involves creating impactful userfocused content for government websites applications and other digital assets emphasizing accessibility SEO and user engagement. The ideal candidate will excel in copywriting content strategy and digital optimization with a strong passion for public service. Position Info:

• Title: Web Content Designer Level 4
• Client: CT DAS
• Duration: 12 Months
• Location: 450 Columbus Blvd. Suite 1202 Hartford Connecticut 06103
• Work Mode: Remote

Responsibilities:

• Develop and implement content strategies for largescale websites and digital assets.
• Write structure and optimize content for websites applications chatbots and user guides with a focus on user needs.
• Conduct content audits keyword research and apply SEO best practices to improve search engine rankings and user engagement.
• Use data analytics and user feedback to refine and improve content performance.
• Collaborate with subject matter experts to ensure content accuracy plain language compliance and service design alignment.
• Maintain content governance ensuring updates align with State Content Guidelines and accessibility standards.

Skills/Qualifications:

• Education:
• Bachelors degree in UX Web Design Communications Marketing English Journalism or a related field (preferred).
• Minimum of 3 years of experience in website content writing copywriting and digital content optimization.
• Expertise in SEO including technical and onpage strategies with proficiency in tools like Google Analytics and keyword research platforms.
• Proficient with content management systems (e.g. Sitecore 10.2 preferred) and content marketing tools.
• Strong communication organizational and project management skills; familiarity with tools like Jira Microsoft Office Suite and Teams.
• Knowledge of content lifecycle management digital content standards and plain language guidelines.
• Familiarity with CRM platforms (e.g. Salesforce) and data visualization tools (e.g. Power BI) is a plus.
• A portfolio of published online content showcasing expertise in content creation and strategy is highly desirable.

Preferred Skills:

• Experience with chatbots search consoles and helpdesk services.
• Industry certifications in content writing SEO or related fields.
• One year of experience in customer relationship management platforms and analytics tools (e.g. Salesforce GA4).

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