Job Description
Title: Sr Analyst, Social Media Content Creator
Location: Remote
Duration: 12+ month contract
Rate: $25.00 - $33.00/HR
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
Job Summary: The Senior Analyst, Social Media Content Creator, will support a Social Media Strategist with social content production for the company’s Luxury brands: Waldorf Astoria, Conrad and LXR. The role will assist with content capture, content sourcing and creation, acting as a strategic thought partner for the brands' paid and organic content. Your output will be the first point of contact between the brand and the consumer and will be key in bringing the brands to life across various platforms.
You will work directly with the Social Media Strategist to assist with cross-functional social promotional plans that drive business needs and keep an ongoing drumbeat of content across both paid and organic content to include Instagram Reels, Carousels, Stories and other social first formats. This role will live and breathe social, identifying proactive real-time content opportunities through a luxury brand lens. You will be responsible for supporting the execution of the brand social strategy successfully and collaborating closely with the Social Media Strategist.
Responsibilities: - Produce drum-beat social media content (both paid and organic), adapt real-time trends into social-first assets and support in larger business campaign social content.
- Design, build, and illustrate assets and elements for company’s Luxury brand social platforms (Main focus on Instagram and Facebook)
- Create quick-turn, reactive content for opportunistic moments in culture and online.
- Brainstorm, pitch and conceptualize original content ideas for company's Luxury brand social media platforms.
- Adhere to brand identity standards and guidelines, while helping to inform the evolution and extension of the written and visual identity. Craft copy in accordance with brand tone and voice guidelines.
- Manage the storytelling behind each creative output to ensure it is clear, concise, snackable, and true to the content.
- Develop a deep understanding of our brands, target audiences, and competitor activities.
- Assist with collaborating with partners to understand business objectives, marketing objectives, and creative needs.
- Balance multiple projects successfully to meet deadlines and collaborate across multiple stakeholders with different priorities.
- Use campaign and content insights to identify opportunities to improve content performance.
Requirements: - We believe the success in this role will demonstrate itself through the following attributes and skills:
- Strong portfolio and proven ability to create social media content for luxury brands, showing a range of experience, concepts, written and visual styles.
- Strong working knowledge of Adobe Suite and video editing platforms.
- Knowledge of copy and design fundamentals, messaging hierarchy and storytelling.
- Must be able to apply style guides creatively while upholding brand identity. Comfortable writing copy in an elevated brand voice.
- Demonstrated understanding of current social media best practices — particularly Instagram — and a willingness to explore emerging platforms
- Ability to develop/present/pitch creative ideas
- Has a passion for staying in-the-know of the latest social media trends
- Creative problem solver with a passion for developing and delivering big ideas
- Self-starter. A positive attitude and a collaborative personality
- Dedication to holding a high standard of excellence, with steadfast attention to detail
- Proactive and motivated with a desire to work in a fast-paced environment
- Exceptional communication, teamwork and organizational skills
- Understands that communication is key to success – not afraid to ask questions and raise ideas with peers, manager and senior leadership
Minimum qualifications: - BA/BS Bachelor's Degree
- Three (3) to Five (5) years of professional design and copy experience, preferably with a design agency, advertising, or in-house creative department.
- Proven track record and portfolio featuring experience with luxury brand social media strategy
- Proficiency with visual creation tools (Canva, Adobe Creative Suite), Animation (AfterEffects and/or HTML5) & Video production experience is a plus
- Experience with social media management (Airtable) and social analytics tools (Sprinklr, Khoros, Hootsuite, Brandwatch, etc.)
- Experience working with a marketing department or social media team, understanding of business objectives, and ability to find creative solutions to help achieve objectives.
- Experience collaborating with internal partners and external agencies/partners/talent
- Excellent interpersonal and communication skills
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- It would be useful in this position for you to demonstrate the following capabilities and distinctions:
- Proficient with content capture, photography and videography with owned equipment
- Have an interest in popular culture, new trends and styles
- Eager to think out of the box
- Experience working at a creative agency
- Experience in hospitality or consumer brand
Our benefits package includes: - Comprehensive medical benefits
- Competitive pay, 401(k)
- Retirement plan
- …and much more!
About INSPYR Solutions Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. 24-10654
Job Tags
Contract work, Local area, Remote job, Flexible hours,