Job Summary:
The Marketing Research Analyst will be responsible for gathering, analyzing, and interpreting data to help the company understand market trends, customer behavior, and the competitive landscape. This role involves digging into trending keywords, survey responses, social media mentions, research, sales data and more to inform and support the marketing and sales teams. As this is a new position within the company, the analyst will design research methodologies and a reporting framework to support strategic decision-making. With a particular focus on the food industry, the ideal candidate will have a proven track record making a measurable business impact within high-performing marketing teams. This position reports into the SVP of Marketing and Communications.
Key Responsibilities:
· Data collection tools: Gather and manage data from an array of sources, including surveys, social media platforms, keyword trends, sales data, and audience insights. Use SurveyMonkey, Google Trends, SEMrush, Power BI, Shopify, Byzzer, and Klavyio- among other tools.
· Data Visualization and Reporting: Succinctly summarize, share and present findings to variety of leaders at various levels within the company to demonstrate ‘why this data matters’. This role requires strong data visualization to create and use data dashboards or data analytics suites to convey important findings. Experience with Power BI, including Python and R scripts.
What we’re looking for:
o Proficiency in statistical software (e.g., Python NumPy, SciPy and Pandas; R Tidyverse)
o Strong analytical and critical thinking skills
o Excellent written and verbal communication skills- Ability to interpret complex data and present findings clearly
o Creation of analytics testing Pan (AB Testing, One Armed Bandit, etc.)
o Presentation creation
o Knowledge of market research methodologies and techniques
o Track record of demonstrating ROI and business impact
o Attention to detail and strong organizational skills
o Tool knowledge of Power BI, Shopify, Byzzer, Survey Monkey, Klavyio, Google Analytics, Meta channels and other marketing platforms
o Ability to work well in a fast-paced, dynamic team environment and collaborate with various departments
o Experience in grocery, CPG (Consumer Packaged Goods), or related food sectors.
o Strong understanding of retail dynamics, consumer behavior, and food industry trends.
o Creativity mixed with strong execution.
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