Job Description
DESCRIPTION
Zappos is looking for a detail-orientated and analytical Email & App Marketing Associate to support and further develop the global email and push notification program. This role is critical to helping Zappos drive revenue growth and deliver a best-in-class customer marketing experience. The Email & App Marketing Associate will provide technical expertise for the marketing team to enhance customer experiences using platforms such as Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications. This position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms. The Email & App Marketing Associate will partner with Tech teams to provide recommendations for marketing cloud platform. The successful candidate will be highly organized and able to thrive in a fast-paced environment.
Key job responsibilities
Daily Email Coding
• Code, build and test email communications and push notifications
• Set up, test, QA and launch dynamic content
• Monitor active campaigns daily and quickly troubleshoot to resolve errors
• Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
• Refresh and modernize existing email templates on an ad-hoc basis
• Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
• Execute A/B tests to continuously improve performance across email and push notifications
• Serve as MC technical expert to optimize reporting, targeting, acquisition and retention opportunities
• Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend
• Collaborate with technical consultants in the development and integration of new applications
Triggers and Automations
• Implement lifecycle marketing campaigns and journeys
• Modify automations to improve personalization and further business needs
• Optimize automated segments
Email Database Management
• Analyze campaign performance and suggest improvements
• Manage email database, including merge, purge, dedupe, append, etc
• Work with Data Engineers and vendors to ensure data synchronization with other related databases
• Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce
BASIC QUALIFICATIONS
- 2+ years of professional non-internship marketing experience
- 1+ years of Salesforce, Tableau, Vidyard, and Excel experience
- 1+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience
- 2+ years of scripting language, or 2+ years of software development experience
- Experience using email platforms and editing HTML
- Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience troubleshooting and debugging technical systems
- Knowledge of API frameworks
- Experience with CRM tools like Salesforce
- Experience in project management including resource planning, managing schedules, reporting project status and prioritizing own tasks and those of other team members for multiple projects
- Experience working proactively and independently, meeting deadlines, and delivering on projects and tasks
Job Tags
Full time, Internship,