Position: Full-time, Remote
Reports to: Partner & COO
About D.LUXURY Brands:
D.LUXURY invests in and builds category-defining direct-to-consumer brands.
We are killing it - growing quickly, having fun, and building best-in-class consumer brands. As operators and investors, we empower entrepreneurs to unlock their company's true potential. Based in Los Angeles, D.LUXURY is an explosive strategic consulting, operating & investment platform. Our vision is to disrupt the traditional way brands grow through modern & sophisticated strategic advisory, capital, and high-caliber service-based marketing support. The team consists of experts in digital & brand marketing, merchandise planning, financing/private equity, BI/data & analytics, performance marketing, creative studio, and more. We are looking for curious and inspiring people to join our growing team.
Your objective:
Lead D.LUXURY's mission to unlock the potential of our portfolio companies by developing and executing innovative marketing programs that outperform the market and brand expectations. As CMO, you will lead the strategy and team working across our portfolio brands, acting as an extension of their teams.
Your role within the D.Luxury team:
Strategy:
You will be the “owner” of D.LUXURY's brand growth strategies and execution management. You will build a strategy, develop the plan, and execute across the portfolio to obtain best-in-class results for all of our brands.
Define the DTC playbook for the VPs and Directors of Marketing to execute across Paid Media, Email, SMS, Loyalty/ Subscription, CRO, SEO, and Brand Marketing.
Assist the team in developing budgets and plans for each brand that drive profitable growth.
Be the champion of innovations, new strategies, and new channels so that our methodology evolves over time and stays ahead of the market.
Leadership:
Build, manage, and lead a team of marketing VPs and Directors who are the point people on each of our brands. The VPs and Directors act as extensions of the brand's team to lead the marketing/e-commerce strategy and rally the D.LUXURY team to execute across all in-scope channels.
Define the operating model for brand management to create consistent and effective tactics for all brands.
Set department goals and team member performance targets.
Troubleshoot performance challenges across the portfolio.
Create collaboration across the team so brand managers to share best practices across industries and learn from each other's successes and challenges.
Step in to manage brands that are yet to be assigned a brand manager and provide brand management coverage, when needed.
Brand Management, Retention & Executional Excellence:
Develop a brand retention strategy that drives the most value for the brands.
Ensure activities are delivering on the scope and that brands are on budget, internally and externally.
Create a team structure, roles, and responsibilities to be the most efficient for the brand and D.LUXURY. Improve any processes to drive efficiencies.
Set communication guidelines and cadence to ensure that the team is delivering the best and consistent service.
Propose expansion opportunities to grow their businesses.
Collate and action on NPS brand survey findings to continue to improve our service.
DigitalRx Audits:
D.LUXURY conducts a thorough auditing process before onboarding a brand which forms the backbone of the ongoing strategy per brand. Collaborate with the BI team and channel leaders to create a cohesive strategy and execution plan based on the DigitalRx audits.
Collaboration & Partnership:
Partner closely cross-functionally, both internally and externally, to ensure marketing programs and execution are helping to meet or exceed KPIs; driving company revenue & profitability.
Collaborate with the BI team to evolve dashboards and analytics based on the brand's needs.
Qualifications
BA or MBA with an emphasis in Marketing
15-20+ years of managing e-commerce and marketing experience in the consumer goods industry required. Both in-house and agency performance is preferred but not required.
An E-Commerce expert with a track record of driving significant digital growth across performance and brand marketing initiatives. Experience in DTC growth as well as omni-channel retail development.
Strong leader with experience in building and leading teams.
Ability to clearly communicate and implement impactful strategies.
A go-getter with a strong work ethic, entrepreneurial spirit, and passion for cutting-edge marketing.
Strong presentation and analytical skills.
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